About us
Web design and
digital marketing from Cali,
for the whole world
We are Custom Design, a web design and digital marketing agency. For more than a decade we have been building websites and brands for companies all over the world, whatever their borders.
Who we are
A small, direct team: the person who talks to you is the person who designs and the person who builds. No middlemen, no endless email chains, no projects lost between departments.
How we approach the work
The commercial goal comes first, the aesthetics second. Every design decision on your site has to be explainable: why that order, why that button there, why that copy. If it cannot be explained, it does not ship.
We work with real content and verifiable facts. We do not publish awards we do not have or testimonials that do not exist: we would rather show the sites we built, which are live and anyone can visit.
How we work
A clear process, no surprises
You always know where your project stands, what we need from you and what we deliver at each stage.
A standard project usually takes four to eight weeks depending on scope. You get the timetable with dates per stage in the proposal, before we start.
Numbers, not adjectives
Faster means more sales. And it is measured.
Not our opinion: these are studies by Google, Deloitte and Portent across millions of real visits.
53 %
of mobile visits abandon a website that takes longer than 3 seconds to load.
+8.4 %
more retail conversions when a mobile site gets one tenth of a second faster.
Google + Deloitte · 30 million sessions
3 times
more conversions on a site that loads in 1 second than on one that takes 5.
Portent · 100 million visits
52 %
of mobile sites fail the metrics Google rewards: the competition is slow.
HTTP Archive / Chrome UX Report 2025
Frequently asked questions
Answers before we start
How much does a professional website cost?
It depends on scope: an informational landing page does not cost the same as a corporate site with several sections, a shop or multiple languages. Write to us and we will send a clear proposal with scope, timeline and price, no strings attached.
Which countries do you work with?
We have worked with companies in Colombia, Spain, Chile, the United States and Japan, and we run stores selling in the United Kingdom. All of it remotely, in Spanish and English, with same-day replies and meetings in your time zone.
Is the design custom or template-based?
The design is 100% custom: we start from an audit and a strategy, and design every screen around the business goals. We do not use off-the-shelf templates.
How long does a web design project take?
A landing page usually takes 2 to 3 weeks; a full corporate site takes 4 to 8 weeks depending on the number of sections, content and languages.
Can I update the site myself afterwards?
Yes. We hand over the project with a usage guide and, if you need it, training so you can edit copy and publish content without depending on anyone.
Next step
Tell me what your business needs and I will tell you how I would solve it.
I answer within 24 hours with a clear proposal: what I would do, how long it takes and what it costs.
Engineering and design under one roof: nothing stands between your idea and the published website.